Blank Label Launches New Site in Preparation for Women's Launch Late Fall

"After nearl women's coats online y two years of hard work in setting up the infrastructure we're very proud to say Blank Label is now ready for the world," says Fan Bi, founder and CEO of Blank Label. "It has been at times challenging to constrain ourselves as we initially underestimated demand, having to turn away customers at our site." Blank Label started creating buzz a year ago for famously stating on their homepage that they could only make 1,000 shirts a month, and assigning customers a number out of a 1,000. Asked whether he feels now no longer being capped customers will lose that limited edition feeling, Bi responded, "We will still be providing the highest level of service to ensure every customer has a great experience. We are still the only custom apparel maker that provides both free shipping and free returns, which is pretty remarkable for a custom product. Furthermore, now with more vertically-integrated manufacturing, and better technology, we're able to bring a better product, faster, coming closer to fulfilling our vision of making the luxury and empowerment of custom more accessible and affordable."

As for the launch of the women's line, "Woman have been requesting we offer women's clothes from the day we went online. Again, we wanted to stay focused on slowly building out a customer base, understanding the right experience for a customer ordering custom online, and establishing the right manufacturing capacities," says Bi. They will start with dress shirts for women, and have not ruled out expanding into other products for both men and women. "It is only a natural progression that customers who buy perfect fitting custom dress shirts will want to purchase other apparel pieces. It's just a matter of us staying patient rather than trying to grow as quickly as possible."

Blank Label was started in 2009 when Fan Bi dropped out of Babson College to bring custom to the masses. They recently made the Internet Retailer Hot 100 list for 2011, a list of e-commerce "Who's Who of Up and Comers."

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